what my athletes say
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Ben Carter (IM + 70.3 AG Athlete)
I first started working with Damo a couple of years ago with what, at the time, seemed like a hugely ambitious goal of qualifying for the 70.3 Worlds. After a fair amount of hard graft (as Damo is occasionally heard saying – consistency is key!), I made it to the 70.3 Worlds and I am convinced that would not have been possible without Damo’s guidance and expertise. After our first relaxed conversation about what we were both looking for from the coach-athlete relationship, I was certain that Damo not only has all necessary knowledge but is also to able draw on a wealth of experience, having completed numerous triathlons/multi-sport endurance events to a very high standard himself, to help me achieve my personal goals whilst developing as an athlete. Damo’s straight-talking nature means he finds the right balance between pep-talks and home-truths keeping me focused and on track.
Whilst achieving goals is important to me, I also wanted to enjoy the journey and process of getting there. Damo sets plans that manage to be simultaneously demanding, rewarding and enjoyable – and flexible enough to cope with any demands/obstacles life might throw at you (work/family/injuries/etc). It was clear from the start that Damo’s plans are progressive, well-thought out and, most importantly, 100% tailored to the individual.
Sub-9 Finish Ironman Frankfurt 2024
Ironman World Champs (Kona) 2024
70.3 Worlds 2023 -
Jenny Holden (IM & 70.3 AG Athlete)
Damo has been coaching me in Triathlon since late 2018. After six weeks on Damo’s plan, his approach to training was already delivering results beyond my expectations and with my first Ironman on the horizon in 2019, I knew I was in safe hands. As there are no shortcuts to achieving your goals, I’m prepared to put the time and effort in, however with the benefit of Damo’s vast knowledge and experience, I know I’m putting in quality time every day that I train. What uniquely differentiates Damo’s approach, from other coaches I have used, is that he works with your strengths, weaknesses, lifestyle and other commitments to maximise your potential. You will always know well in advance what your next week’s volume looks like to enable you plan ahead. Damo’s approach is flexible, supportive and encouraging and he will always make time to share his wealth of experience and reassure you whenever you have questions or concerns. With Damo’s help I have exceeded my expectations of just finishing a 70.3 or Ironman and I have achieved consistent Age Groups wins at all distances. I can whole heartedly vouch for his coaching skills and would recommend him without hesitation
Ironman World Championships (Nice) 2024
3rd (55-59) 70.3 Bolton 2024
1st (55-59) Ironman UK 2021 -
Dr Guy Evans (IM & 70.3 AG Athlete)
Damo has helped me reach the next level of triathlon performance. I started working with him to help ’step up’ and qualify for the IM World Champs in Hawaii. His methodical, progressive and no fuss approach to coaching and programming suited me well and his deep understanding of endurance training has helped me to identify how to get the best out of myself. He is adaptive and responsive depending on how I react to his coaching plan and knows how to balance a program around other commitments. Damo’s honesty is a big strength, knowing when to offer support but also when to voice home truths that need to be said! Since working with Damo, I have reached my goal of qualifying and racing at the IM World Champs and continue to set new goals moving forward. Achieving these goals has not been by chance, but rather a product of Damo’s deliberate planning and progressions. I can’t recommend Damo highly enough!”
Sub-9 Finish Ironman Hamburg 2025
2nd (40-44) 70.3 Valencia 2024
Ironman World Champs (Kona) 2019 -
Annie Carter (IM & 70.3 AG Athlete)
‘Damo is an honest and very knowledgeable coach. He tailors sessions to you to keep you on your toes and focus on your weaknesses. He also encourages other athletes he coaches to train together - morning swims and group rides which makes the triathlon training way more enjoyable and social.
Without Damo’s support and excellent coaching I would not have managed to compete at IM & 70.3 World champs and even get a top 20 finish at Nice in 2024.
Highly recommend Damo to any triathlete either just starting out or wanting to push to the pro level.
Thanks 🤩
Ironman World Champs (Nice) 2024
2nd (30-34) 70.3 Swansea 2024
Sub 10:30 Finish Ironman Frankfurt 2023 -
Jeremy MacLean (Professional Triathlete)
Triathlon was an unknown beast to me but with Damo's guidance and belief in me from the start I have been able to make sustained progress over a period of years.
What sets Damo apart is his ability to read training patterns of load and stress to help consistency which is essential to long term development. In a matter of a few years, from nothing [aged 15], Damo set me up to win the overall at an Ironman 70.3 and the start of my professional career.
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John Burnham (Team GB AG Athlete, 70+)
As a lifelong runner I had really enjoyed running. Starting out as a sprinter at schooling, Uni … , the slower I got the longer I ran … all the way up to marathon distance at the age of 30. First London Marathon 1981 in a PB of 2.44. From the dizzy heights of this PB it then spiralled downwards into a series of demoralising PW’s (personal worsts) …. Cue shift to trying TRI’s at the age of 64 … a whole new world … of pain, excitement and confusion. Buying books, watching videos and listening to others ending up spending more time reading and thinking about training than doing the training itself! What I needed was a coach … but would anybody have me? Surely, at the age of 70 I was beyond coaching. I wrote very tentatively to Damo and to my surprise he said yes! Since then I have appreciated the structure, expert guidance, and friendliness (as well as saving a fortune on magazines, books and time watching videos only to become more confused!) . The encouraging structure has encouraged me to continue through my 70’s and towards my 80’s. Despite several health challenges along the way Damo has coached me to continue qualifying for Team GB in Duathlons and Triathlons and compete at the highest levels and travel around the world. Thanks!
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Louis Osborne (IM + 70.3 AG Athlete)
I chanced across the sport of Triathlon one day whilst swimming some lengths in the pool. I had an idea that I needed to take up a hobby other than nightclubs and pubs after being a professional DJ for 22 years. As a middle aged ‘rugby-built' guy I was under no illusion I’d be any good, but I thought I’d give it a try. I did my first Sprint badly, and another even worse, but got the bug and then went to Olympic the following year, and even managed a 70.3 under my own training in 2019… But I had this mad idea that I wanted to do a full distance and was introduced to Coach Damo by a mutual friend, and it changed everything for me… Firstly it proved that what I thought was the right way to train was all wrong, but more importantly the structure he put into my training; the sounding board that is always there; and the advice he gave me made me believe I could achieve what I thought impossible. Now in my 3rd season of training with Damo I’ve done IM Barcelona & Challenge Roth, as well as another 70.3 and some other distances. I value his coaching enormously, and wouldn’t hesitate to recommend him to other athletes… It’s also great to have another person in my life to be accountable to 6 days a week other than my wife!
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Lee Renshaw (IM AG Athlete)
“Mission Impossible were the first words I ever said to Damo. I told him I was looking for a coach, as I had just signed up to compete in Ironman Lanzarote which was in 8 months time, but there was a catch. I had never competed in a triathlon and I couldn’t swim…He smiled at me and told me straight that it was possible, but only with consistent training and hard work. The level of coaching I received from Damo was second to none. Over the next 8 months he seemed to know when I needed encouraging and when I needed to keep my feet on the ground. He was always very calm and straight to the point. If ever I was unsure of anything he was always there to answer my questions. He was very patient when coaching me to swim and was always upfont with where I was at with my progression. The training programmes were made to fit around my work life. In May 2016 I crossed the finish line of I.M Lanza in a time I never thought possible, Thanks to Damo’s coaching I went from mission impossible to Ironman finisher. If you are looking for a coach put you trust in Damo I promise he will not let you down.”
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Dr Jorge Mascaro (IM AG Athlete)
“From my days of school, sport was around me and I felt happy being an athlete. Always challenging myself and improving for competition. Time was never a problem. However trying to be an athlete with a busy job and family life was pretty difficult, until I met Damo. First as a friend then as coach he has been able to give structure to my training. Not only he has organised it for me but also he has work out the way to fit everything around work, family and injury. With his coaching abilities I have now completed 4 ironman race, have learn how to swim competitively and have seen progressive improvement in my swimming, cycling and running. Today I look back and feel again as an athlete as I was during my school days and there is no doubt that I wouldn’t have achieved what I have as a senior athlete without the coaching abilities, dedication and understanding of Damo.”
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Kat Matthews (Professional Triathlete)
“Damo has been my coach for 3 years. Having had success (self-coached) at the GB age group level I was keen to fully invest in triathlon. An informative but relaxed initial conversation set up for a really strong coach-athlete relationship with the perfect balance of communication, control and flexibility. Damo takes on board and fully empathises with your other life priorities and is able to plan your training around it whilst also nudging you just the right amount into what would be most beneficial for your sporting development.
Damo gave me the confidence to start aiming for the professional ranks and has been vital in my progression as an athlete. Not only in my physical training and progress but in my outlook on racing and maturity towards progression into longer distances and managing injuries. His sessions follow the key fundamentals of training science, the perfect balance of progressive overload and quality and he is always open for discussion as inevitable questions arise.”
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Emma Evans (IM + 70.3 AG Athlete)
“Damo is a great coach and has really taken my training and racing to a level I never thought possible. He has a no-fuss approach and a huge breadth of experience allowing him to tailor training to meet your personal goals. He strikes the difficult balance between pushing you out of your comfort zone just enough to progress whilst being insightful enough to know where the limits are and keeping an eye on the bigger picture of life and work commitments. I think the results from his existing coached athletes speak volumes for the quality and individualised coaching he offers – Damo isn’t just a coaching treadmill with a one-size fits all plan – you get a human behind it who will invest in you and ultimately achieves results.”
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Matt Warnock (IM AG Athlete)
“Over 18 months or so, Damo coached me to personal best times at both the half Ironman and full Ironman distances. He was supportive, communicative and knowledgeable, providing sessions that were always achievable but challenging. I found it reassuring to be coached by someone who knows the sport from the inside and has been there himself before.”
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Rich Hindle (IM AG Athlete)
“Damo is an excellent coach, who has ‘been there and done it as an athlete himself which gives you a lot of confidence. His training plans were detailed and clearly focused at improving my weaknesses. He gives you very clear feedback and isn’t afraid to give you a bit of kick when you need it!”
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Alex Edwars (70.3 AG Athlete)
“Damo instilled consistency and sensible training in to my daily life allowing me to push hard and achieve my goal of a sub 5 hour 70.3. He was able to tap in to my mentality and introduced training streaks to keep me motivated and on track, whatever happened in my personal life. I never wanted to see that streak number drop. He is a fantastic guy and always happy to help!”