Miss one session a week? That's 52 sessions a year you'll never get back. One of my athletes went sub-9 at IRONMAN Hamburg averaging 13.5 hours a week. His secret? He missed ONE session in 6 months. Not talent. Not unlimited time. Just relentless consistency.

If you've hit your 50s and think it's time to slow down, think again. This is when you need to ramp up intensity and push yourself harder. As a triathlon coach and athlete in my 50s, I've learned that 'use it or lose it' couldn't be more true for masters athletes.