Damo Littlewood triathlon coach Birmingham at X Terra Worlds

No Bullshit.
No Hacks.
Just Training That Actually Works

15+ Years
Coaching Experience

20 Ironman finishes
2x Kona Qualifier
Sub-9 Challenge Roth

12 years
Running a triathlon shop

Level 3
British Triathlon Coach

Most athletes are working hard
on the wrong things.

After 25 years in this sport - 15 years coaching, 12 years running a tri shop - I've seen the same pattern repeat. Athletes chasing interval sessions when their aerobic base is rubbish. Bike positions that look aero but fall apart after an hour. Training plans that ignore fundamental weaknesses.

Coaching is a conversation, not a one-way download. It's about identifying what's actually limiting you - not the sexy stuff Instagram coaches sell, but the fundamentals that are keeping you slow. Then we fix them.

I work with athletes who communicate, who want honest feedback over validation, and who are willing to work on boring fundamentals if it means actually getting faster.

If you want a coach who responds and adapts based on what's really happening - not just copy-pastes plans - let's talk.

Learn more about me

  • Damo gave me the confidence to start aiming for the professional ranks and has been vital in my progression as an athlete.

    Kat Matthews (Pro)

  • An excellent coach who has 'been there and done it' as an athlete himself.

    Richie Hindle (Ironman AG Athlete)

  • He has been able to give structure to my training and make it fit around work, family and injury.

    Jorge Mascaro (Ironman AG Athlete and Heart Surgeon)

  • Damo's honesty is a big strength - he knows when to voice home truths that need to be said.

    Dr Guy Evans, Sub 9 Ironman AG Athlete (Hamburg 2025)

  • Thanks to Damo's coaching I went from mission impossible to Ironman finisher.

    Lee Renshaw
    (From ‘Zero to Hero’ in 8 months, finishing IM Lanzarote)

  • "At age 70, I wondered if anyone would coach me. Damo said yes! [...] he's coached me to continue qualifying for Team GB in Duathlons and Triathlons and compete at the highest levels around the world."

    John Burnham (GB AG Athlete)

How I Can Help You

  • Triathlon Coaching

    1:1 coaching with a structured, progressive training plan, unlimited communication, and weekly adjustments based on how training is actually going. This is proper coaching - a partnership, not a subscription service.

    Online and Birmingham based group sessions

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  • Bike Fit + Set Up

    Professional bike fit focused on comfort, efficiency and performance. Saddle height, reach, cleat positioning, and cockpit setup using proven methods and 12+ years of experience.

    Bike Fit Studio located Birmingham

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  • Bike Servicing + Repairs

    Full services, repairs, and problem diagnosis. If it's broken, I can probably fix it.

    Birmingham based. 12+ years experience of fixing bikes

    LEARN MORE

Let’s Talk

Want to know if I can help? Drop me a line. No sales pitch, no pressure - just an honest conversation about your goals and whether my approach works for you.